Get More Business with Better Headlines

Whether you’re marketing is through direct mail, bus benches, ads in the phone books, newspaper or elsewhere, you can get better results by using better headlines.

The job of a headline is to sell the rest of your ad. It's like having a guy in a gorilla suit on the sidewalk in front of your retail store. It gets people's attention and drags them into your business. (Not that you want a guy in a gorilla suit promoting your business but you get the idea...)

Tips to creating better headlines:

*Use words your audience will understand
*Keep it short, simple and direct
*Make it active
*Make it relevant to your product, service or business
*Communicate benefits
*Make an offer or a declaration
*Use a startling statistic or a testimonial
*Speak to your audience
*Get help or feedback from others
*Try different headlines

Advertising is more art than science. You never know what people will respond to until you try. So, try different headlines. Tweak, test and fine-tune constantly. Experiment. Be creative!